Big name Hollywood action-film director James Cameron and Michael Bay came out guns-ablazing against the plan studio for people to rent new movies at home just two months after its debut in theaters, a move that reduced wait half for fans of home cinema.
Directors fear variant hurt sales theater ticket and may result in loss of hundreds of millions of dollars in annual revenue, "they said in an open letter published on Wednesday. "Some theaters will be closed."
The first film offered in the early window Corp. Sony 'S Columbia Pictures comedy "Just go with it," starring Adam Sandler and Jennifer Aniston. Other movies with Time Warner Inc 'S Warner Bros, Comcast Corporation, Universal and News Corporation "S 20th Century Fox is not far off.
Starting from Thursday, DirecTV satellite subscribers video service with high-definition digital video recorder will be able to rent these movies in 60 days after their debut in theaters for $ 30 and watch them as many times as possible for 48-hour period.
While that is worth more than $ 6 for standard new hire or $ 8 movie ticket offering may be attractive to families with young children and those who can not do it, but still want to see the latest movies.
Studios fight
come up with new products to offset the steady decline in sales of DVD, which fell 30 percent from its peak in 2006.
They also want to minimize the expense of promoting a movie twice in the period which is four months.
DirecTV defended the new service, claiming that the earlier promotion of home video might even help sales office.
"Confirmation of the promotion around the movie while it is still in theaters could generate additional revenues gate," said Derek Chang, executive vice president of satellite television on the content strategy and development. "We believe the fears are exaggerated."
Theater owners are opposed to the service, although the movie makes almost all his money on the screens in the first two months.
"Just go with it, for example, has already made nearly $ 200 million at the box office worldwide. Last weekend, he took only $ 270,000 from the U.S. and Canada audience.
John Fithian,
President of the National Association of Theater Owners, said film operators are already under pressure to spend billions of dollars to upgrade their seats with digital projectors and 3-D capable screens to support the format, which stores the North American box office revenue from the decline in the past year.
"It is absolutely the wrong time to experiment with the riskier models when that massive investment is being made," Fithian said.
Small arthouse theaters can be particularly at risk,
said Stephen Gyllenhaal, an independent filmmaker and father of Hollywood stars Jake and Maggie Gyllenhaal.
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