Sabtu, 20 Agustus 2011

Five lessons tablet OEMs can learn from HP

So, TouchPad Tablet HP, went from starting to having the plug pulled on him in 49 days. What lessons can other brands learn from the tablets of the t fiasco.Don "product launch, the launch of the ecosystem
One of the biggest mistakes that are made with HP TouchPad was release a product and then hope that the ecosystem will magically form around him. Things might have worked in this way with the iPhone, but it's been a long time, and the platform was not much in the way of competition.
Why consumers rate the product as a TouchPad (and lack of commitment to the HP platform shows how much of a gamble it was) when there is an established player in the market.
New products coming to market now, you must have ecosystems that users can tap into. If a company wants to launch a product without a decent ecosystem to support it, what better company, have invested in technology, time travel, because that's how it will work is a journey into the past to the world before IPad. Have a little faith in their products
How much faith do you think HP has a touch panel to refuse the draft in 49 days?
When consumers are on a PC or a tablet or smartphone, they do not just want a device they want to see long-term commitment from a supplier in the form of updates and applications. This means that users expect the supplier to properly support the product for a decent time (several years).
If HP can ben TouchPad as quickly as it occurred in other products and services? What message does this send clients and prospective clients? Do not expect a blockbuster weekend
I'm not sure how much HP touchpad expected to sell in the first year, but I can not imagine how bad the initial sales have been for companies to dump the product after less than two months.
Is HP TouchPad expected to be overnight success? Seriously? Hardware has gone the way movies where to judge the success or failure based on the first weekend? I hope not. Do not take people's money, if you can not deliver
Companies do not operate in a vacuum, and disposal of products soon after their release, not a good way to build long-term consumer confidence.
Think about it - if you just bought a TouchPad, whether you are in the mood to buy another HP product in a hurry? Unidentified operating system adventure
People have heard about Windows, and Mac, and Android and IOS. WebOS came out of nowhere, and HP is expected to take his people, not giving customers a solid "why". Promise of applications and updates was not enough (and given that the platform died within a few months, you can blame people for being cautious.)
If you're going to bring a plate with an unknown operating system, take the time to actually sell it to customers.

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