Mitsubishi price of its new "I" electric car is almost $ 5.000 less than the battery-powered Leaf Nissan in his quest to win the share of new rechargeable car market in the U.S.
2012 Mitsubishi I will have a base price of $ 27,990, Yoichi Yokozawa, Tokyo, North American automaker's chief executive, said Thursday on the New York International Auto Show. After a tax credit of the United States, the cost to consumers of $ 20,490, making it the most affordable electric car in the U.S., "he said. The base price leaf is $ 32,780, to tax incentives.
"We want to penetrate this market and be competitive on price," Yokozawa reporters. The initial purpose is to deliver about 2000 units, and later we would go to 20000 or 30000 a year, "he said.
Mitsubishi move creates competition in the U.S. with Nissan, which aims to become the world's largest seller of electric cars. Yokohama, Japan-based Nissan has started shipping Leafs U.S. drivers in December and this week said it is preparing to expand delivery of the car with the low hundreds to thousands or more per month. The purpose of Nissan is to eventually sell 500,000 car batteries a year worldwide.
Customers can pre-order from lithium-ion battery, I started on Friday, Yokozawa Mitsubishi said. The car must travel about 85 miles on one charge, depending on driving conditions, "he said.
Toyota, Honda, Ford and other major automakers have also announced
plans.
2012 Mitsubishi I will have a base price of $ 27,990, Yoichi Yokozawa, Tokyo, North American automaker's chief executive, said Thursday on the New York International Auto Show. After a tax credit of the United States, the cost to consumers of $ 20,490, making it the most affordable electric car in the U.S., "he said. The base price leaf is $ 32,780, to tax incentives.
"We want to penetrate this market and be competitive on price," Yokozawa reporters. The initial purpose is to deliver about 2000 units, and later we would go to 20000 or 30000 a year, "he said.
Mitsubishi move creates competition in the U.S. with Nissan, which aims to become the world's largest seller of electric cars. Yokohama, Japan-based Nissan has started shipping Leafs U.S. drivers in December and this week said it is preparing to expand delivery of the car with the low hundreds to thousands or more per month. The purpose of Nissan is to eventually sell 500,000 car batteries a year worldwide.
Customers can pre-order from lithium-ion battery, I started on Friday, Yokozawa Mitsubishi said. The car must travel about 85 miles on one charge, depending on driving conditions, "he said.
Toyota, Honda, Ford and other major automakers have also announced
plans.
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